Here is my first draft of my Love Drug poster. I conducted some primary research in asking a number of my target audience if they thought I should stick with the same font used on the website etc. for the poster and everyone I asked said yes because it will keep the link between the different media's. From this, I also decided to keep the same colour scheme; red, black and white, for the same reason. This is another reason why I wanted my image in black and white, to go with the colour scheme! From my secondary research (looking at existing romance film posters) i found that the minimal text was used and every single poster had small print and the production company logo at the bottom of the page. I also found it is important to put the actors names who are starring in the film because this will draw the audience into watching the film if they recognise the actors. However there are some changes that need to be made to this poster. I asked some members from my target audience what they thought of my poster and the majority said the small print text needs to be changed because it doesn't look like the text that is normally used for posters. this means i will need to look on the internet at downloading the proper font as word doesn't have it. As i've mentioned before, the image also needs changing because the way i have blended the two faces together makes the image look strange!
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