Poster Analysis

This is my third poster analysis! :)

Poster Analysis

This is my second analysis of a romance film poster. I have have analysed this one because the colour scheme is similar to ours.

Poster Analysis

This is my first analysis of a film poster. I thought it would be a good idea to analyse a few before i make my own one, just so i could see the typical conventions used for a poster.

Feedback From The Other Groups!

In class we decided to show the other groups our video's that we shot to see what they thought of them. Unfortunately, i can't upload the video's onto my blog because the files are too big! We asked our classmates to evaluate them and give us a target to improve on. This is what they said . . . (see comments)

Shooting Schedule

The group got together and created a filming schedule so that we are organised for when we start to film. This will help us know exactly what we need (props), who we need (actors) and where we need to be (location). We will give a copy o this to each of our actors so that they know what scene we are filming etc. The group also decided to get the filming done over 3 days so that if we found any problems that we need to re-film, we will have time to do so before we start editing. It may also give us a longer amount of time for editing, so we can get every edit and clip exactly how we want it.

Consent form

We decided that it was a good idea to give out a consent form to all of our actors. This means that they will know what they are needed for in the trailer and they will know why we need them.

Two Step Flow Theory

The two-step flow of communication model hypothesizes that ideas flow from mass media to opinion leaders, and from them to a wider population.Based on the two-step flow hypothesis, the term “personal influence” came to illustrate the process intervening between the media’s direct message and the audience’s reaction to that message. Opinion leaders tend to be similar to those they influence—based on personality, interests, demographics, or socio-economic factors. These leaders tend to influence others to change their attitudes and behaviors. The two-step theory refined the ability to predict how media messages influence audience behavior and explains why certain media campaigns do not alter audiences’ attitudes.

Hypodermic Needle Theory

The hypodermic needle theory implied that mass media had a direct, immediate and powerful effect on their audiences.

The "Magic Bullet" or "Hypodermic Needle Theory" of direct influence effects was not as widely accepted by scholars as many books on mass communication indicate. The magic bullet theory was not based on empirical findings from research but rather on assumptions of the time about human nature. People were assumed to be "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along" (Lowery & DefFleur, 1995). The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head" (Berger 1995). Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience (Croteau, Hoynes 1997). This passive audience is immediately affected by these messages. The public essentially cannot escape from the media's influence, and is therefore considered a "sitting duck" (Croteau, Hoynes 1997). Both models suggests that the media is vulnerable to the messages shot at them because of the limited communication tools and the studies of the media's effects on the masses at the time (Davis, Baron 1981).

This theory may affect our target audience because of the drug scenes in our film. Although, we have met the BBFC classification for a 15 and we have made sure that nothing is even 'risky' for the classification. This means that our film will still be able to be seen by 15 year olds and over, and the Hypodermic needle theory should not affect people seeing our film because we will film the drug scenes in a way where it is not promoting them, nor can the audience see what type or 'drugs' we are using so they cant copy it.

Social Networking Sites - Influencing Films

I have discovered that social networking sites are now used as a form of advertising for film companies and individual films. On Sites like 'Facebook', there are advertisements for films down the right hand side of the page and they are moving images to attract the audiences attention. This must be an easy way to advertise your film; however, i would imagine it would be quite expensive to put an advertisement on a social networking site because there would be so many other companies offering different amounts of money and so much competition for each company to get on the site. Also, on every film website that i have looked at (usually at the bottom) they have links to social networking sites such as 'Facebook' and 'Twitter' where the target audience can either 'like' the film or website, or they can post a comment etc. This is getting the audience to give feedback and interact with the film itself.

This is why i decided to put links to 'Facebook' and 'Twitter' at the bottom of my website, so the audience can interact and comment on the film.

Locations for 'Love Drug'

We thought it would be a good idea to take pictures and analyse the images to make it more clear about why we have chosen each location and what for. This also helped us decide on the lighting we would use because in some scenes where we wanted o have low key lighting, we tried it and it didn't look as good as high key lighting (for example, in the bathroom).

External factors influencing our teaser trailer

We decided, as a group, that there are some factors that may prevent us from being able to film some of the shots we want for our teaser trailer.
1. Weather - there are 3 shots we will need to film outside and we don't want it to be raining as this will affect the quality of our shot and may harm the technology we use (camera). This could also be an element of health and safety if the camera gets wet.
2. Effects - For the end shot, we wanted to show a glass smashing on the bathroom floor, however this is also an element of health and safety because it is dangerous to be filming around smashed glass; for example, someone could tread in it.
3. Permission - we will need to gain permission from the concerned media institution to use their song for our soundtrack. This could be a problem because they might not get the email in time or they might not read it etc. We will also need to gain permission from our friend to use her bedroom and bathroom for filming and it is extremely important that we gain permission from the Vicar of Paulersbury Church to film in the grave yard.

Soundtrack :)

We decided to ask our target audience what song they most thought suited our storyline by giving them the synopsis to read and we wrote down what song they chose out of our lift of 7. I then decided to put them into a graph so it was clear to see which one the winner was.

The winner is ...........

Ellie Goulding - Sweet Disposition