I have discovered that social networking sites are now used as a form of advertising for film companies and individual films. On Sites like 'Facebook', there are advertisements for films down the right hand side of the page and they are moving images to attract the audiences attention. This must be an easy way to advertise your film; however, i would imagine it would be quite expensive to put an advertisement on a social networking site because there would be so many other companies offering different amounts of money and so much competition for each company to get on the site. Also, on every film website that i have looked at (usually at the bottom) they have links to social networking sites such as 'Facebook' and 'Twitter' where the target audience can either 'like' the film or website, or they can post a comment etc. This is getting the audience to give feedback and interact with the film itself.
This is why i decided to put links to 'Facebook' and 'Twitter' at the bottom of my website, so the audience can interact and comment on the film.
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