We decided the first draft of our production logo was too 'tacky' and we want our production logo to look sophisticated to suggest to our target audience that the company is reliable and sophisticated.
We decided to have more white than black on our logo because white conotes happiness and purity, which suggests to the audience that they can trust out production company to produce good films. We also decided to keep the roses in red because this is the stereotypical conventions of love and a rose. The font we used is an old fashioned hand writing style to suggest to the audience that our company has been running and producing films for a long period of time. this shows that they can trust our films are going to be good because we have alot of experience in making them. We aldo kept the stereotypical colour green for the thorn shaped heart so it is clear to our target audience what it is.
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