The group decided we needed to analyse our finding from our questionnaires that we sent out. We got together and talked about what was written on the research and this is what the majority of our target audience want and what we decided to take from that . . .
Q1. We deliberately gave out our questionnaire to more females because this is our target audience and the typical audience for romance films is women. However, we gave out the questionnaire to a small amount of males to see what they thought of romance films and to see if we could add something in ours to make it appeal to them more.
Q2. The majority of people were aged between 15-20 because this is closest to our target audience, however we also gave some out to the other age groups to see what they like and to see if we needed to change our target audience to a wider range (than 15-30); which we decided we didn't because not enough people are interested in romance films older than 30.
Q3. We asked what genre of film they most like and most people like comedy but we decided our groups' abilities would be better making a romance film, (which came second after comedy in our results) because this is what we are interested in and we have seen allot so we know the typical conventions etc.
Q4. Our results show that the majority of people only go to the cinema once a month to watch a film, which shows us that we need to think about more than one place (at the cinema) to show our film teaser trailer, for example, on the television and on the website. We also realised that our trailer is going o have to be extremely powerful with lots of persuasive devices in to gain the attention of the audience at the cinema.
Q5. After reading the synopsis, our results show that the majority of people would watch our film which shows the storyline appeals to them; This means that we can now go on to making our storyboard etc.
Q6. The suggestions for our synopsis were mainly to 'make it funny' but as previously mentioned, as a group, we don't feel that a 'ROM-COM' would show our best abilities and skills.
Q7. We asked this question to see what our target audience think the stereotypical conventions of a romance film is. They all said 'something goes wrong' for example, a break up. They also said 'a happy ending' is predictable in a romance film. Therefore, we decided to put these into our plot so our film has something going wrong and a happy ending to fit the conventions of a romance film.
Q8. The majority of people that we asked said that Red, Pink, White and Black are the colours they associate with a romance film. The connotations of red are romance, passion and love as are the connotations of pink. Pink is also associated with 'girly' things and 'girly' films, whereas white is a pure and neutral colour which contrasts the black which is danger and death; this sometimes takes place in romance genre's to create emotion for the audience.
Q9. Our results show that allot of people don't visit film websites. And Q10. shows that they didn't know they existed which shows our group that we need to do allot of promotion for our websites to let our target audience know about the website.
Q11.The majority of answers show that people want to see the Trailer,Galleries, Cast list, About the film and Games on the website but not downloads because they said they didn't know what sort of downloads it would be.
Q12. Our results show that people don't go on film website and therefore haven't seen one that is particularly interesting because they don't know the film website exists. This shows that it is so important that we advertise and promote our website the best we can so our target audience know about our website and will therefore go and visit it.
Q13. Almost all of our questionnaire's came back showing that our audience would not be more likely to watch a film if it has been produced by a large production company like 'Warner Bros'. This means that we can use an independent film company which will widen our opportunities as to what we can show in our film because films produced by a large institution follow a stereotypical guideline of storyline's etc. Also, our genre (romance) enables us to use an independent film company because we don't need any special effects which cost allot of money; therefore an independent film company will be able to afford to make our film.
Q14. Most of our audience like to watch 'Tear Jerkers' because they like the emotional response they get from it. This means we need to make our film sad in places so the audience can feel emotion which is what they want (from our results.)
Q15. Our results show that most people see film trailers either at the cinema or on the TV. This tells us that these two places are our main focus when advertising our movie using our teaser trailer.
Q16. People don't look at film reviews before watching the film which shows that we don't need to put allot of depth in our reviews on our posters (keep to a minimum) because people are not that interested in them and it doesn't change their opinion of the film.
Q17. The majority of people said that a film trailer persuades them the most to go and see a film which shows us that we need to focus on adding allot of persuasive devices into our teaser trailer as this is what is going to be attracting our audience to watch the film.
Q18. We couldn't come to a decision on our film name yet because everyone gave different answers, so moreresearch is needed on this area to find a name that our target audience like.
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