Triangle Of Dependency

The 'Triangle of Dependency' is suggesting that the institution, audience and text are all interlinked with each other. Research is done to find out what the audience want from the text, the text is then created to fit the audiences needs from the research that has been done. For example, if something changes in society to make the text not popular anymore then more research will be needed to find out what is popular again and to make the text fit the audiences desires. Also the audience influences the institution used because like our film, we chose to have an independent company make our film because our audience don't want any special effects etc so it wont be an expensive film to make. However, if we were making a Horror film then the audience would want to see special effects and would probably want to see famous actors so they know it is going to be a good horror film; meaning it would be best to have a well known institution to give the audience that trust they need to watch the film. The institution influences the text because if you have a large institution like 'Warner Bros.' then you are limited in what guidelines the film has to follow. There is more freedom in an independent institution.

The 'Triangle of Dependency' will influence my film teaser trailer because all my decisions are based on the research i have done and have come from my target audience and their feedback. This way i know that our film will appeal to the right people that we want it to appeal to. In this case, the institution has not influenced our film because we made it up for out teaser trailer but i have done research into existing institutions and independent institutions to show that if we were to make this film, our institution would fit in well and would be recognisable as a film company because we have stuck to the codes and conventions of the existing independent institutions.